The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. Here are the new Google search features that we spotted […]
New Google Search Features and Oddities: July 2017 Read More »
With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile SEO campaign.
Mobile SEO: The 3 areas that really matter for SEO performance Read More »
Marketing your restaurant is a mobile game. The emergence of the smartphone has created a culture of connectivity. With 77% of U.S. adults population carrying around smartphones to stay connected, it makes sense that your restaurant follows suit with the big names to capitalize on this growing need to know. If you look around at
4 Tested Mobile Tactics to Grow Your Restaurant’s Business Read More »
PIRO4D / Pixabay Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising? First, let’s look at why there has been a dramatic rise in ad blocking. People block bad adverts. That’s the fundamental issue here.
What Brands Should Learn From the Ad Blocking Problem Read More »
Remind me: What is this Mobile First Index all about, again? In October 2016, Gary Illyes announced that Google will be creating a new mobile index that will become their primary index. (source: Search Engine Land) While this is a step towards a more mobile-friendly internet and designed to improve user experience, at its core,
SEO Industry Update: Mobile First Read More »
Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine
What do we know so far about Google’s new homepage? Read More »
With Black Friday and Cyber Monday coming up in just four months, it’s important to look back at 2016, which left us in awe as mobile apps really started to re-shape the e-commerce industry. CBS reported how major retail companies such as Target saw exceptional growth via mobile app sales: a 200% increase compared to last
How Mobile Apps Are Reshaping the E-commerce Industry Read More »
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe. The UK leads mobile ad growth compared with the rest of Europe. There is year on year growth
Mobile display and mobile search grows 53% Read More »
When you’re in the car, what do you use for navigation? What about music? With accessible and user-friendly mobile apps such as Google Maps, Waze, Spotify, Pandora, and much more, you most likely answered “phone” for both of the questions above. You probably are able to connect your phone to your car to play music
The Future of SEO in Automotive Infotainment Systems Read More »
Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance
Everything you need to know about visual search (so far) Read More »
