Modern B2B Marketing

How Sales-Marketing Alignment Results in Better Lead Nurturing

b2b, Lead Management, Lead Nurturing, Modern B2B Marketing, Modern Marketing, Nurturing, Sales Marketing Alignment /

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great […]

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Bring Your B2B Content Marketing Back from the Dead

b2b, Content marketing, Demand Generation, Engagement Marketing, Modern B2B Marketing, Modern Marketing /

Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding

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