The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to […]
Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle. This series gives readers a peek into how marketers inside Oracle are applying our own products (“drinking our own champagne” as some might say) to drive
Building the Foundation of Digital Marketing Success Read More »
We are excited to announce the Markie Award finalists for 2018! This year marks the 12th year that we have celebrated the best in Modern Marketing. We were pleased to invite Oracle Commerce customers to submit for a Markie Award and they proved that great marketing can be done with Oracle Commerce products, too! A
The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one
Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a
Dear marketers: An open letter about the other side Read More »
There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes
What Is The Meaning Of Pipeline in Sales and Marketing? Read More »
Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology over the past decade, the new talk in town is digital body language. That is something you cannot
