What do we need to successfully implement a martech roadmap in the Experience Economy? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space. One key area of focus has been to develop brand and […]
Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences. Companies must blend new technologies with marketing savvy to keep up with the times — and no technology will play a greater role in marketing’s future than artificial intelligence. As businesses scramble to source better data and extract
Is Artificial Intelligence (AI) The Future of Martech? Read More »
Millennials represent a major demographic in today’s’ marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact, attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity.
How Marketers Use AI & Personalization to Connect with Millennials Read More »
It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for
8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of Read More »
When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a
Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news and fake news. How do brands break through the noise? Transparency is the answer. Transparency shrinks the distance between a
How to Put More Transparency in Your Marketing to Build Greater Trust Read More »
Starting Sunday May 5th and running through Wednesday May 8th will be the Sirius Decisions 2019 Summit in Austin, Texas. There are a whole host of things to do while inside the Austin Convention Center, where the Summit is being held as well as outside the friendly confines. Here’s one man’s list of top 5
Makers of Modern Marketing at Oracle: Elena Drozd Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out. This month we had the pleasure
Evolving Analytics: Descriptive, Predictive, Prescriptive Read More »
Recently, leaders at an Australian telecommunications company lamented about the high cost of bringing together some 6,000 employees for an annual training event. Suchin Venkataram, director, Oracle Insight, proposed an immersive alternative: “I suggested they include virtual reality in their training,” he says. “Employees could get the same, or better, training and at less expense
Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle. We’re giving readers a sneak peek into how marketers at Oracle apply their own products to drive innovation and build the future of digital marketing. Recently, we sat down with the charming
