Modern Marketing Resources

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Modern Marketing Resources, Oracle Marketing Cloud, SEO BLOG /

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote. Marketing cloud sessions, including courses on Eloqua, […]

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Are You Tracking Your Content Marketing’s Effectiveness Yet?

Content marketing, Modern Marketing Resources, SEO BLOG /

In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according

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What we think about Google’s AMP for Email

Email Marketing, Modern Marketing Resources, Oracle Marketing Cloud, SEO BLOG /

Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” Currently being tested

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Email Marketing, Modern Marketing Resources, SEO BLOG /

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content

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4-Step Content Marketing Process to Grow Your Business

Content marketing, Modern Marketing Resources, SEO BLOG /

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without. After reading recommendations on a blog, 61% of U.S.

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How To Use CRM Data Mining For Smarter Content Marketing

Content marketing, Modern Marketing Resources, SEO BLOG /

Content marketing isn’t easy to do. There’s no doubt that it’s effective, but it’s very hard to do it well. It’s a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of

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