Modern Marketing

Millennials Have Higher Expectations for CX than Older Generations

b2b, Consumer, Modern Marketing /

The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment, and financial services industries. “Younger consumers have higher […]

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5 Brands that Centered Digital Transformation Around Customers

b2b, Consumer, Modern Marketing /

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference. “Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen

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Digital Transformation 2.0: Customer Experience Management

b2b, Consumer, Modern Marketing /

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. “CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. “Whereas 20 years

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Social Causes That Gen Z Cares About—and Why You Should Care, Too

b2b, Consumer, Modern Marketing /

The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z,

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Do Modern Marketers have the Knowledge, Skills & Mindset required? – Econsultancy

Modern Marketing, Skills and capability /

As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry. The need for people who understand both data and brand has been evident for some time. In a Marketing Week article in 2012, Econsultancy

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How to Survive and Thrive This Holiday Season and Beyond

b2b, Consumer, Modern Marketing /

Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to

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Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

b2b, Consumer, Modern Marketing /

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could

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Why a High Performing Product Marketing Team Is the Key to Growth

b2b, Modern Marketing /

Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does

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