Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect personalized, 1:1 communication across the many channels and devices they use. Unfortunately, when it comes to omnichannel marketing, many marketers are still behind. The impetus is on marketing to provide a seamless experience, regardless of channel or device. […]
SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention. It’s hard to pinpoint an exact number of small businesses because the number is
What Do Your Customers & Prospects Want from Your Website? Read More »
Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to reel in consumers’ interest. However, standing out only scratches the surface—what you do next with
The Art of Persuasion: How to Make Effective Creative Read More »
Maybe it’s because my drink of choice is a rum and diet. Maybe it’s because I was in Sydney to keynote a conference on marketing. But as the train pulled into the station in Australia’s Blue Mountains region, I immediately noticed an ad for Coca-Cola Zero. The headline read “Tastes a lot like Coke. No
5 Ways to Stay in Your Customers Hearts & Minds Using Social Science Read More »
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be
3 Ways to Build a ‘Riches and Niches’ Agency Business Model Read More »
“You can’t fool all the people, not even most of the time. People, once unfooled, talk about the experience.” — Seth Godin Consumers Choose Companies They Trust Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Tech giants such as Apple and Google are in part so successful because of the trust built within
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to
Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. You can’t employ growth hacking techniques if you don’t know how they’ll work in the long run. The entire point is to increase a measurable growth target—not to grow as much as possible
Yes, Growth Hacking Promotes Rapid Development—But Can You Sustain It? Read More »
First came the inventors and founders, fueled by steam and created with cast iron, changing society from agrarian to industrial. Then came electricity, steel, and oil and the rise of the company, followed by the move from analog to digital. Now we’re at the start of the fourth industrial revolution; a revolution that’s being powered
What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but
Why Marketing Is Business Development’s Most Valueable Player Read More »
