Monetate

Retained holiday shoppers convert at much higher rates: study – Econsultancy

Behavioural targeting, Monetate, segmentation / Good To SEO

As retailers gear up for the 2019 holiday shopping season, research published by personalization software vendor Monetate suggests that they would be wise to make an effort to target customers who converted during the 2018 holiday shopping season. The company looked at more than 8.5m customers who were acquired during the 2017 holiday shopping season […]

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A day in the life of… Global Strategy & Insights Director at Monetate – Econsultancy

In this ‘Day in the Life’ interview, Simon Farthing gives us some excellent insights into his work at Monetate, including some advice on productivity and how to get started in ecommerce. If you’d like to appear in this feature, get in touch. Please describe your job: What do you do? Simon Farthing: I am our