Monetization Strategy

Why User Data is the Next Big Deal in Digital?

User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word and users want to have total control over what information is passed to the companies, and what are they doing with all of this information about users. This demand resulted in the appliance of the […]

4 Essential Steps to Create a Go-To-Market Plan For Your Mobile App

freemium, Go-To-Market Plan, Marketing, mature product, minimum viable product, Mobile, Mobile Ads, mobile app, Mobile Marketing, Monetization Strategy, paid download, product discovery and definition / Good To SEO

Many companies, both large and small, find it extremely challenging to get any traction once they launch their mobile app. The fact of the matter is that it’s incredibly difficult to survive in the competitive app market that’s overly saturated with millions of apps. Gartner even predicts that through 2018, less than 0.01% of consumer mobile

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