Top 5 Digital Marketing Courses for Gaining a Competitive Advantage Career opportunities in digital marketing are on the rise. One industry report claims that 44% – in other words, nearly half – of businesses plan on bringing in more marketing talent, with the main focus being digital marketing. The reality is that knowing how to […]
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How Ryan Stevens Became the King of Social Media and Wants to Help You Do The Same Ryan Stevens started his first business at 16 years old with a desire to begin building his empire. Stevens created and saw the number of businesses from the ground up including a clothing line, a B2B call-center, a
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How to Think Like an Influencer In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from the right personality always had the potential to spur a tremendous level of interest in
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Meet The Creator of the Viral Instagram Pages @Positivity and @SocietyFeelings When it comes to building an influential social media presence, everyone is in search of going viral. But if you talk to the people best known for building massive social media followings online, success ends up being a whole lot more actionable than people
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Brand Stortytelling: Reaching Your Audience on a Personal Level When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predicament and watched his kindergartner, Grace, play with a friend, Chris Bohjalian answered the call
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How to Make Products That Don’t Stink Crappy products are marketing poison. Even if you’re a stupendous marketer with certifications from the world’s most prestigious universities, there’s only so much you can do advertise something that’s not great. Trying to sell an item with obvious room for improvement is like trying to bluff your way
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4 Essential Tips for eCommerce Startups As any startup CMO will tell you, eCommerce is a highly competitive industry. Therefore, that glaring need to stand out shines even brighter. Efficiency and convenience are just the first steps towards conversion. To really set your brand apart, you’ll have to do some outside-the-box thinking. Or inside-the-box thinking,
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The Moon, Contests, and Stunts: 3 Brilliant Campaigns You Should Study Trip Hunter isn’t just a marketer; he’s also a showman. Through a series of creative ad strategies for a variety of companies, Trip has been finding ways to set the bar high for the last 20 years. His campaigns haven’t always been smooth sailing.
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How to Be a Great Storyteller Marketing is all about developing relationships with audiences. Take it from Manny Rodriguez, the CMO of UCHealth and a true renegade thinker. Rodriguez changed the university clinical network’s image by marketing for people, not to them. Through storytelling, he provides a personal touch to advertising that other hospital networks
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6 Smart Strategies to Shine in 2018 Slow to housebreaking and quick to bite my pant legs, after two months of frustration I declared, much to my wife’s shock, our new puppy Louie was my “worst dog ever!” Blinded by memories of his practically perfect predecessor Pinky, I simply couldn’t see the potential within our
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