Movers & Makers

Integrated Marketing Strategy 101 – Social Media Explorer

CMO, global brands, Grant Johnson, integrated marketing strategy, Kofax, Movers & Makers, SEO BLOG, Social media marketing /

Integrated Marketing Strategy 101 If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in 2015. The automation software company suddenly had to coordinate Lexmark’s worldwide groups to develop an integrated […]

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Jay Baer’s Top Tips for Handling the Haters using Social Media

baer, hug haters, hug your haters, jay, Jay Baer, Movers & Makers, SEO BLOG /

Jay Baer’s Top Tips for Handling the Haters using Social Media Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations, boost their brand and improve their image with customers.

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4 Groundbreaking Things an Ex-Con Taught Us About Marketing

brand image, creative marketing, fitness and exercise, guerilla marketing, Movers & Makers, SEO BLOG, startups /

4 Groundbreaking Things an Ex-Con Taught Us About Marketing The best ideas rarely come from conventional sources, and Coss Marte is hardly a conventional source. Marte first experimented with entrepreneurship as a teenager, selling goods in front of bodegas in New York City. By 19, his business was pulling in over $2 million a year.

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5 Bite Size Tips to Sweeten Your Brand Experience

Brand Marketing, branding, experience marketing, Movers & Makers, SEO BLOG /

5 Bite Size Tips to Sweeten Your Brand Experience Pushing products isn’t what it used to be. Consumers in 2017 often tune out a message when they feel they’re being sold to. Today’s consumers aren’t just looking for products to buy; they’re looking for solutions to their problems. Marketers are quickly learning that brand experiences

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5 Ways Effective Communication Can Energize Your Marketing Strategy

CRM, marketing communication skills, Movers & Makers, network building, SEO BLOG, Social media marketing /

5 Ways Effective Communication Can Energize Your Marketing Strategy The great Teddy Roosevelt once said, “Speak softly and carry a big stick.” For marketers, the goal should be to speak clearly and carry a big heart. Get on your customer’s level, use language they’ll be comfortable with and do everything you can to make their

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Three Tips for a Dynamite CRM Strategy

CRM strategy, Movers & Makers, SEO BLOG, social influencers, social media sharing, social selling /

Three Tips for a Dynamite CRM Strategy We are all human beings living in the 21st century, and so we’re constantly bombarded with advertisements—especially in the digital realm. It’s not uncommon for our Facebook and Twitter feeds to be cluttered with ads, so it’s easy to tune out even the most persistent social-based marketing strategies.

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4 Podcasts Every Entrepreneur MUST Listen To

Best Podcast for Entrepreneurs, business podcast, Movers & Makers, Podcast, renegade, renegade thinkers, Renegade Thinkers Unite, SEO BLOG, Top Business Podcasts /

4 Podcasts Every Entrepreneur MUST Listen To The life of an entrepreneur is definitely not an easy one. Whether you’re leading a blossoming business or running a side hustle, there’s a huge learning curve to paving your own path. Thankfully, there are an abundance of tools available to help entrepreneurs find success (this site included 😉). Business-oriented podcasts

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Social Influencer Marketing: the Future of Business?

Influencer marketing, influencers, Movers & Makers, SEO BLOG, social influencer marketing /

Social Influencer Marketing: the Future of Business? Social influencer marketing is crucial to any business strategy. Without a strong network of connections, advertisers will inevitably fall short of reaching and understanding their target audiences. On the other hand, reaching out to social influencers can pay dividends for your brand. Just ask Jon Ferrara. Jon is

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An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content

Content, Content Strategy, Movers & Makers, SEO BLOG /

An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content “Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather of content marketing. The words

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3 Marketing Insights You Can Learn From the Circus

2017 marketing strategy, brand strategy, branding, Cirque du Soleil, marketing trends, Movers & Makers, SEO BLOG, social brand strategy /

3 Marketing Insights You Can Learn From the Circus To keep a brand fresh, it must inevitably evolve. However, as the former VP of Sales & Marketing of the Retail Sales Division at Cirque du Soleil, Alma Derricks knows that not every trend is suited to reach all customers in every industry. The trick is

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