It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the […]
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Are you stuck in a rut with your brand, feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling
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So you’ve created your website, following all the recommended SEO best practices. That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content. But despite your best efforts, you’re not seeing as much traffic as you’d like, and your site
Marketing Podcast with Neil CristPodcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On today’s episode, we
What Local Businesses Need to Know About the State of Local SEO [Podcast] Read More »
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. In this episode of the Duct Tape Marketing Podcast, we’re going to visit with Neil Crist. He’s the Head of Product
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Business is all about being one step ahead of your competitors and brands that do not care about competition ultimately vanish in the long run. Inaccurate business forecasting and poor competitor analysis were the biggest reasons behind the decline of Kodak. The company held fast to its film-based business model even as everything was pointing
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If you want to get found online (and get customers to buy from you), then you’ve got to pay attention to search engine optimization. SEO is more important than ever for getting found online—and getting customers to buy from your business. And that’s because online search has become the top way people find local businesses.
Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as
Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target
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Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot
