MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads

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Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their […]

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