Marketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google’s short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is shining and you’re basking in its favour. The next, a hurricane hits and your carefully […]
How omnichannel campaigns free you from the whims of Google Read More »
Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to ecommerce KPIS – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might benefit the physical store estate is often deprioritised or completely ignored. However, digital marketing presents
5 ways retailers can use digital to drive in-store footfall Read More »
The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, picture yourself in a funhouse surrounded by mirrors. In every direction, you see your reflection
Rethink the meaning of “omnichannel” to get better results Read More »
Chart of the Day: Public are largely unfamiliar with purchasing through chatbots Chatbots are a viable option for companies who want to be ever-accessible to their customers. Able to help with common problems such as late deliveries or changing profile information, chatbots can always elevate more complex tasks to a human representative if need be.
Customers use chatbots for customer service, not sales Read More »
Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing seems to be on the lips of most retailers these days. In a time when customers have multiple points of contact with retailers, the expectation is that
Using Social Media to Boost In-Store Sales [Infographic] Read More »
Chart of the Day: A shockingly low rate of personalization of the customer journey is revealed The growth in use of mobile devices and increasingly complex customer journeys means that multichannel retailers need to deliver customer experiences that that integrate across customer journeys as consumers increasingly use multiple channels on the path to purchase. In a
Omnichannel customer experience benchmarks | Smart Insights Read More »
What are the essential parts of a multichannel marketing plan template? Multichannel marketing is the process of utilizing online and offline marketing communications channels to target and engage with your customers. Download our FREE guide – Understanding different types of marketing plan guide This download and our other free templates is for anyone who wants
How to structure an effective multichannel marketing plan Read More »
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer’s disposal, it can be challenging to know which ones need the most attention to connect with potential
What is the content disruptor and distributor channel trends for 2018? Read More »
4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers visiting their local general store to satisfy every shopping need are long gone. It’s no secret that there has been a shift in shopping preferences moving to the online world, with 67% of millennials preferring to shop online. But
Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy a particular product we will have spent a good chunk of time researching our options
Which channels do consumers use when researching products before buying online? Read More »
