Multichannel and Omnichannel strategy

Case study: Creating a digital strategy for a multichannel retailer

Sajjad Bhojani, Head of Multi Channel Marketing and Developments outlines the Dunelm process for digital strategy creation Our recent research on managing online channels shows that many businesses still don’t have a digital strategy, although a good proportion now do. Our templates and guides give ideas on how to structure digital plans, but there is […]

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Using Data for Successful Multi-Channel Marketing

How to use data to optimise your multi-channel marketing Multi-channel marketing provides businesses with the opportunity to engage with consumers across a variety of different fronts, tailoring messages for specific groups while maintaining a consistent message and brand. But it’s not simply a matter of sending your message blindly out into the ether – to