Multichannel retail strategy

Consumers want more government support for the independent retailer [Infographic]

ecommerce, Multichannel retail strategy, online, Social Media Strategy /

Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of large retailers reporting financial difficulties, new research from Pure360 has revealed that nearly three quarters […]

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More people browse on mobile but buy via desktop

ecommerce, Ecommerce strategy, Mobile vs Desktop usage statistics, Multichannel retail strategy /

Chart of the Week: 53% of traffic to online stores comes via mobile devices, but this translates to just 32% revenue While the majority of people browse sites via a mobile device, it seems that the majority of purchases are still made via desktop. According to Wolfgang Digital’s KPI Report 2019, 53% of traffic comes

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9 powerful multichannel marketing tips for e-commerce brands

ecommerce, Ecommerce strategy, Multichannel, Multichannel marketing plan, Multichannel retail strategy /

E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to

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Growing Importance of Omnichannel Marketing

Multichannel marketing plan, Multichannel retail strategy, Omnichannel, SEO BLOG /

Should you be using omnichannel marketing to boost customer experience? It has now become vital for brands to inject their unique voice in every communications channel that they make use of, be consistent with pricing policies and promotional offers to avoid any confusions for potential buyers. More and more brands are wanting to move towards

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European ecommerce retail benchmarks | Smart Insights

Multichannel retail strategy, SEO BLOG /

Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop reach for selected products In the first group we see that consumers are more likely

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7 Strategies to boost your google shopping results [infographic]

Multichannel retail strategy, SEO BLOG /

How you can get more bang for your buck on Google shopping The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA. Download our recently updated Premium

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