With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail? While employing ecommerce best practices and focusing on customer experience might seem like straightforward measures to those […]
If you haven’t heard of ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology. That means digitized customers, logistics and supply chains, as seen in
E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to
9 powerful multichannel marketing tips for e-commerce brands Read More »
At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest
How KLM uses social media as “R&D lab” for customer-centric innovation Read More »
You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups. This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails. (Remember, if you’re
A day in the life of… a global strategic consultant at Urban Airship Read More »
We get some great insight into multichannel retail this week, as our interviewee is Will Townsend, senior product manager at Sainsbury’s Argos, focusing on in-store digital channels. Will was part of the team which won the ‘Tech team of the year’ at the Retail Week Tech awards in 2018. Good creds indeed. (Remember, if you’re
A day in the life of… product manager for Sainsbury’s Argos in-store digital channels Read More »
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through. In order to stand out, marketers are increasingly recognising the benefits of a customer-first approach, where the main goal (above
Why marketers are struggling to execute a customer-first approach Read More »
