Joe Zender is the CEO and founder of nez, an app that offers discounts at restaurants, bars and cafés in London. He spoke to Econsultancy about how he came to work in the food and drink sector, how he spends a typical day, and his favourite app experiences. Hi, Joe. Please describe your job: What […]
A day in the life of… Joe Zender, CEO and founder of nez – Econsultancy Read More »
It’s a cracking stats roundup this week, so let’s waste no time before we dive in. Read on for news about wearables, online retail sales, social formats and lots more. Check out the Internet Statistics Database for further stats and insight. The majority of users are willing to pay a subscription fee for top apps
The best digital marketing stats we’ve seen this week – Econsultancy Read More »
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China. This briefing examines the companies moving into this space, and what this growing trend means for both businesses and
How the rest of the world is following in China’s footsteps – Econsultancy Read More »
Dan Young is Head of Digital Experience at EasyJet. He is set to speak at this year’s Festival of Marketing, all about the customer experience of EasyJet’s native mobile app. Here’s a snapshot of what you can expect from Dan at the Festival, which is happening on 10th and 11th October at Tobacco Dock in London.
In 2016, global mobile traffic to the web surpassed desktop for the first time. For businesses, the continued rise of mobile is good news, as it enables them to better serve customers by harnessing the strengths unique to the channel. This includes the the ability to deliver personalised content, instant access to immersive apps, and
How brands can drive loyalty through mobile messaging Read More »
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen. The main thing I love about Citymapper is its UX, which includes
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at
Burger King trolls McDonald’s with reverse geotargeting to promote its app Read More »
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app. At Web Summit 2018, Stephen Kaufer, President and CEO of TripAdvisor, shared his vision for the future of travel and described how they are looking to do this via exciting
Is TripAdvisor’s new social app the future of travel? Read More »
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety. Once considered by retail relics as a gimmick imported from America, it is now firmly placed on the UK calendar. Last year UK shoppers spent £1.4 billion online on the day after Thanksgiving and 42% of UK
How retailers can prepare their mobile apps for Black Friday Read More »
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving. The sheer size is audacious, 68,000 square feet, especially given that it is essentially ‘Nike ID’ (the
Nike’s new NYC store raises the bar for customized shopping experiences Read More »
