To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of traffic, Amazon is no doubt a sure place to invest in paid search marketing. According to the research on the “most popular ecommerce […]
Effective Amazon PPC Management: How to get the most of a limited budget Read More »
When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, I’ll walk through a few important tactics to utilize if you are launching a new program or if you have an established program with a
Five things to do on a small digital marketing budget Read More »
Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there.
A beginner’s guide to using negative keywords in PPC Read More »
The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only
How to Take Your AdWords Campaign to the Next Level Read More »
There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment. Google Adwords campaigns have to be
5 Google Adwords Mistakes Every Online Marketer Should Avoid Making Read More »
August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets. Adding “jean”
