How Neuroscience Affects Customers’ Buying Behaviors

brain activity, buyer behaviors, cognitive, consumer behavior, CTAs, customers, Digital Marketing, emotional triggers, gaze mapping, heatmap, IKEA, Intel, Marketing, NeuroFocus, neuroscience, paypal, psychology, Research, social listening, what is neuromarketing /

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. […]

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