5 Ways to Optimize Your Instagram It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with great content and the best intentions, it’s hard to find success […]
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Q&A: Best Practices in Social Media Community Moderation Social Media Explorer’s Adam Torkildson and StockTwits COO Justin Paterno discuss flaws in community moderation practices and what social networks need to do to drive transparency and regain credibility. You can also view this interview on StockTwits’ blog. Q: What is community moderation, and why is it
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Social Media Keynote Speakers To Check Out In 2019 No longer can companies afford to put social media on the backburner. Today, it’s integral not just to marketing, but also to sales, talent acquisition, product strategy, and just about every other area of business.It’s not just a few sales or choice candidates companies might miss
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Why Conversational Commerce Is Crucial For Your Business Each month, consumers exchange more than 2 million messages with businesses via Facebook Messenger. And that’s just through Messenger; it doesn’t include all the interactions through other chat apps or the chat boxes that now regularly adorn web sites and ecommerce stores. If you aren’t already familiar
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4 Instagram Features That’ll Get You More (Real) Followers In the past, all you really needed to do to garner followers was to post good, useful content on a consistent basis. Instagram recently switched up its algorithms and made the whole process of gaining followers even harder. Of course, the task isn’t impossible if you
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How to Recover From a Social Media Faux Pas Social media marketing is on a roll these days. With more than 3 billion users globally, social media platforms offer a tremendous marketing potential, which is great because your brand message can reach customers all around the world. But, with great power comes great responsibility. A
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Social Media and the Beauty Industry: How the Beauty Industry is Riding the Wave Social media connects billions of people together on a daily basis. A great addition to society, users can talk to friends and family from across the world at any time they choose. But, social media is also connecting businesses and consumers
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Celebrity Endorsements one click away with Silicon Valley Startup, FamePick The celebrity endorsement industry enjoys over 100 years of success in traditional forms of media such as TV, radio, and print. However, it’s clear that the media landscape is changing. Companies are straying from traditional channels and spending more on digital and social media marketing
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6 Ways Retail Brands are Championing in Email Marketing E-mail marketing is a game-changer in every retail industry; from the brick-and-mortar shop down the corner to the biggest e-commerce store. Customers who buy products through email spent 138% more compared to counterparts who didn’t get emails. As such, many brands invested time, money, and human
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What We Can Learn from Uber’s #DeleteUber PR Nightmare a Year Later Uber still remains a thriving, popular choice for anyone that needs a ride. The company has a lot that it can teach us about social media and the way that large companies overcome PR nightmares. The hashtag #DeleteUber started to trend in January
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