How Companies are using Instagram to Recruit Gen Z Not everyone knows it, but Tel Aviv is a hot spot for innovation. Like Silicon Valley, it’s a startup capital where you’ll find countless entrepreneurs and innovators working hard to create huge value from a small scale. It’s in that environment that Lior Shabat set out […]
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Why Businesses Should Leverage User Generate Content.docx For decades, businesses have used traditional marketing ideas to sell their products and services. Print ads, television commercials, and radio spots are useful to a point, but they are not enough anymore. Baby boomers and millennials want to share their opinions, provide their feedback, and post it on
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Advanced Tactics to Promote Your Brand Over Social Media Facebook’s latest algorithm changes have prioritized posts by friends and families in user news feeds. Organic reach over Facebook had already been in decline since 2014, but Facebook’s latest algorithm change comes as a near death knell to organic social media marketing. Of course, other platforms
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A Tech Father’s Day Update The relationship between our dad’s and tech has always been a funny one. After all, some dads are buying big on Bitcoin while others are still trying to figure out how to send a Snapchat. Regardless on where your dad fits along that spectrum, we thought we’d fill you in
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Social Media Explorer is For Sale! You read it right, the Social Media Explorer blog is for sale! Founded by Jason Falls over 10 years ago, Social Media Explorer has gone on to become a respected and recognized leader in the social media blog space. In fact, it was ranked as a Top 10 Social
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Facebook Messenger Bots May Become More Important Than Email Marketing About 1.3 billion people actively use Facebook Messenger. Let that sink in for a moment. Then consider this: While nearly 20 million businesses use Messenger as a marketing and customer-service channel, only a fraction of them, around 15%, actively use chatbots, according to a survey
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KFC Is Using Virtual Reality to Train Its Cooks “The Hard Way” Virtual Reality, gamification, employee training, and fried chicken…These are not things that would usually go together. But leave it to the iconic brand KFC to bring us yet another “un-usual” marketing idea to whet our appetite for its product. Whether it’s an ever
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Is LinkedIn the King of B2B Social Selling Platforms? When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional atmosphere for businesspeople to connect. Despite LinkedIn’s reputation as the ultimate
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Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent notices to over
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