LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren’t available on other social platforms. In an effort to keep up with the emerging ways in which users […]
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers happening on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The only thing you can
The Automation & Online Trends Marketing Managers Need to Know Today Read More »
*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* These days, more than ever, news comes fast. There have been multiple instances where I’m reminded of a major news story, and have been
2018 Digital Marketing Policies and Regulations Review Read More »
Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?! Without this option, advertisers could see major peaks in wasted spend and loss of control as their ads will show up (unwanted) within
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN Read More »
June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google
AdWords is Dead: Google Simplifies its Marketing Brands Read More »
May 30, 2018 The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won’t find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach
December 4, 2017 Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving, and getting married. With the targeting, you can pinpoint users before or
Life Event Targeting Now Available To All AdWords Advertisers Read More »
October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice
June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having
