On July 10, Microsoft Advertising unleashed Ad Customizers. This new Microsoft Advertising feature is key towards helping marketers scale effective ads that will reach customers with the right message at the right time. In this episode of the PPC Newsflash, our experts Carrie Albright and Matt Umbro will give an overview of this exciting new […]
The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers Read More »
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple
Early June Updates to Paid Advertising Platforms Read More »
New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. Here’s a brief look at some of the positions available: ArcBestFort Smith, ARRole: Lead Paid Search Analyst We are looking for a Lead Paid Search Analyst to join the ArcBest team. As
Hanapin and Workshop Digital have new positions available. Here’s a brief look at just a few of the newly posted positions: Hanapin MarketingBloomington, INRole: Marketing Coordinator (Onsite Only) We are adding a reliable Marketing Coordinator to our Marketing Team! Our Marketing Team is responsible for generating qualified sales opportunities through direct marketing efforts for our 3 brands:
Genesys, Closed Loop, Hanapin, and Seer Interactive all have new positions available. Here’s a brief look at just a few of the newly posted positions: GenesysIndianapolis, INRole: Global Paid Search Manager (Onsite Only) The Global Paid Search Manager is accountable for successfully managing the global paid search strategy and execution across a portfolio of regional
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren’t available on other social platforms. In an effort to keep up with the emerging ways in which users
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?! Without this option, advertisers could see major peaks in wasted spend and loss of control as their ads will show up (unwanted) within
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN Read More »
June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google
AdWords is Dead: Google Simplifies its Marketing Brands Read More »
May 29, 2018 The final list is ready. Are you ready? Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. This year, we had over 25,000 votes! BEFORE YOU SCROLL DOWN, READ THIS FIRST! While we love the
