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Top 12 Email Marketing Best Practices to Send Better Campaigns

No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices to help you focus your efforts to where it counts. […]

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Email Marketing to Millennials and Gen Z

Millennials tend to value experiences over material things – with brands increasingly turning to special events like meetups or Amazon’s treasure truck. Millennials aren’t particularly brand-loyal. They’ll happily try new, innovative brands. Millennials trust endorsements from their peers. Gen Z are more engaged with mobile devices and social media than millennials, and even less likely

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3 Ways to Make Email Easier for WordPress Users

WordPress is an online, open source tool written in PHP, designed for the creation of websites. It’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Combining the power of Mailjet with WordPress will make your life easier and your emails better. Once you have Mailjet’s plugin

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9 of the Best Email Marketing Campaigns to Get Inspiration

So you’ve decided to get started on an email marketing campaign. Your computer is booted up, you’ve got your notebook opened beside you and you’re already to go… but where should you start? It’s a daunting task, but we have a couple great email examples for you to get you started. What is an email

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Dynamic Content for Marketing Campaigns to Level-up Your Email Personalization!

How cool is it to receive an email that you feel is tailored just for you? It’s really important to help businesses stand out. In fact, 65% of email marketers deem dynamic content as the most effective personalisation tactic in their arsenal (One Spot). Also, companies who are personalising experiences are seeing, on average, a

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#GoogleDoBetter: The latest on internal issues at Google and Alphabet

June 19 saw Alphabet’s annual shareholder meeting take place in Sunnyvale, California. With protestors on the streets outside and a number of progressive policies being tabled and ultimately voted down by the board, the meeting was the latest moment in a storied 12+ months of internal issues and public criticism leveled at the search giant.

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