Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t need a vacuum for this one. What is email list […]
Email List Cleaning – A Guide Read More »
Unhappy with Mailchimp’s recent changes? Don’t want to pay for unsubscribed contacts? Check out all the reasons why you should switch to Mailjet (Spoiler Alert: it’s cheaper and the email builder is intuitive and really powerful). Already convinced?Here are the steps to switch from Mailchimp to Mailjet in less than 10min. For this, you’ll need:Your
How to Switch From Mailchimp to Mailjet in Less Than 10 Minutes Read More »
Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search,
We spend a lot of time on this blog discussing how you can optimize your email campaigns for your audience. We do this with tips on deliverability, email design, and optimizing your team. But, an important aspect of not only email marketing, but really any kind of marketing – is testing. You wouldn’t release a
Email Marketing A/B Testing – A Guide Read More »
Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s demands once more. For more
Google bans adverts for anti-censorship sites in China Read More »
£32 million spent on paper receipts and still 50% of the High Street offers no sustainable alternative Despite the rising importance of sustainability among consumers, 50% of high street brands still have no paperless option Brands that do are utilising customer surveys & social sharing to enhance the customer experience Data compliance is clearly top
50% of the High Street offers no sustainable alternative to paper receipts Read More »
As the central hub for your team’s messages, customers, and apps, Mailjet offers all the benefits of group email management and collaboration. But beyond the obvious functionality, the Mailjet platform is chock-full of data — and you can use that data to surface valuable insights for your team. In many organizations, corporate data lives in
How to pipe Mailjet data to a data warehouse — and why you should Read More »
If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company send,
SMTP Relay: What is it? Why is it useful for your business? Read More »
Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them. Not only this, but 25% of content marketers
Survey: Less than 10% of marketers to focus on Digital PR in 2019 Read More »
As email marketing campaigns become more complex, with the addition of things like dynamic personalization, interactive content, and responsive design, email marketing teams are becoming more complex too. Which means your email team’s workflow is also evolving. It’s no longer as easy as choosing a template, selecting your recipients, writing a message, and clicking send.
The 8 Steps in Your Email Team’s Campaign Workflow Read More »
