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How to Create, Configure and Implement DKIM in 3 Easy Steps

Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in email security and is, together with its sister SPF, absolutely necessary to implement by anyone serious about mailing, especially if you want to send blast emails. In this post, we’ll show you how to setup DKIM and make your email more secure. What is DKIM? DomainKeys […]

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Google RankBrain: Clearing up the myths and misconceptions

It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what it is or how it works. The result is that numerous

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YouTube + child safety: Is the service doing enough?

It has been a challenging month for YouTube. As we recently reported, fresh concerns over child safety on the service came to light back on 17th February. In a video published to the site, vlogger Matt Watson details how the service is being exploited by paedophiles who were using comment sections under innocuous videos of

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How to dominate Google News search in 2019

A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.  2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible

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Google / YouTube and brand safety: What’s next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more than 60 percent share across both platforms. It’s four times more popular than rival browsers.

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Email Marketing Tips for Higher Education

Despite what you might expect from students, especially teenagers, email remains the primary channel for students researching and communicating with universities and colleges. While students probably spend more time on platforms like Snapchat and Instagram, email continues to be a preferred channel (even among students) for more professional, official, communications. In a recent study, nearly

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