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Sender score and email reputation: what are they and how to improve them – Email Marketing – SMTP services

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure. […]

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5 Ways Retail Brands Can Amp Up Their Marketing in 2019 – Email Marketing – SMTP services

The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The retail industry has gone through a lot of changes over the past two decades. And it’s showing no signs of slowing down. In fact,

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Getting Your Super Bowl Email Strategy Right

We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too). The Super Bowl, set for February 3rd this year, is one of those few days in the year where nearly everyone’s attention will be on one

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When’s the best time to send your email newsletters? – Email Marketing – SMTP services

If you send marketing emails to your customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how well your opens and clicks will be. And there are a lot of factors at play when deciding the best time to send your emails.

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India is planning to achieve 50 GW of prodction from renewbale energy by 2028

India is planning to achieve 50 gigawatt (GW) of production from renewable energy by 2028, in order to get to its goal of 40 per cent of electricity generation from non-fossil fuels by 2030, Ministry of New and Renewable Energy secretary, Anand Kumar said at the India-Norway Business Summit 2019 in New Delhi. Of this

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Search industry news and trends: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry. From alternative search engines to future trends, best online

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Email Marketing Trends to Boost Your Emailing Strategy in 2019

Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga

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5 Mistakes Email Marketer Must Avoid – Email Marketing – SMTP services

There are around 3.7 billion global email users according to Leighton Interactive. While this marketing channel remains highly actionable, making some common mistakes reduces the users’ engagement and emails open rate. We’ve prepared a selection of some ugly mistakes each and every email marketer should make sure to get rid of. Let’s have an insight.

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