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How to Use Templating Language to Send Truly Personalized Emails ?

Dear {{var:name}}, Wouldn’t it be cool to read an article that actually starts with your name? It would certainly grab your attention. Well, what still sounds like a distant fantasy for the Mailjet blog is definitely a possibility for your emails using a template language. If you’re not familiar with it yet, this post will […]

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Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed. The mass walkout is just the latest public display of employee anger

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Can Email Marketing Still Drive High Engagement?

Lately, some businesses have been navigating the same questions when it comes to their marketing mix: is email still an effective marketing tactic in the age of social media, video, and digital advertising. Mailjet recently teamed up with The Clutch.co and The Manifest to bring some new research on how businesses (continue) to rely on

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6 Great Email Newsletter Examples with Actionable Insights

At Mailjet, we see a lot of great email newsletters. Some of them are funny, some exciting, others engaging. But one thing is for sure – creating email newsletters is never really a simple process. Each one requires creativity, contribution from all sorts of people on your team, an analysis of how past campaigns have

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The Ultimate Guide to Email for eCommerce

Ecommerce is growing at an astronomical rate. In 2017, global Ecommerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. Alongside this growth, all signs point towards emailing as the preferred method of communication in Ecommerce over other channels, including social media. In fact, 72% of people,

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