When you’re just starting out with email marketing, it can seem like there’s a never-ending checklist of to-dos. Building your contact list, planning your email marketing strategy and learning from your results… There’s just too much to think about. Don’t fret though, we’re here to get you started without breaking a sweat. This guide’s going […]
Google updated their search quality rating guidelines in July. These rating guidelines, which you can view here, are used by humans to rate the quality of web pages as search results for specific queries. These ratings are used to guide how Google’s search engineers improve their search engine. Soon after the update to the guidelines,
Imagine… you are setting up your email templates for the start of the school year, your entire team is mobilized and you just need to get that email validated by the end of the day. Your inbox is flooded with emails addressing different changes, the phone won’t stop ringing, and you just end up sitting
Email is often underestimated and neglected as a customer-oriented marketing channel. A properly planned and perfectly implemented email campaign provides a wide variety of opportunities that you should not miss out on, particularly when it comes to the e-commerce sector. With transactional emails, newsletters, and other marketing emails either as standalone emails or integrated into
The 7 Most Important Email Campaigns For Ecommerce Read More »
A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website. Ensuring that your website is sporting high-quality and authentic backlinks is crucial. If not monitored properly,
So, you’ve optimized your site content and followed all those under-the-hood best practices to maximize your appeal to search engines…what’s next? Executing a truly complete SEO strategy means going beyond the confines of your own site to also engage in off-page SEO. A search engine ranking isn’t solely based on your own site’s merits; it’s
7 Off-Page SEO Techniques to Build Your Website’s Reputation and Visibility Read More »
You already know we’re working on a series of tutorials to show you how to create and send awesome transactional emails step by step, using MJML, our open-source email framework, and Mailjet’s templating language. Each tutorial covers a very common use-case, providing a large set of examples, code snippets, and nice visuals. Today, we’re going to see
[Tutorial] How to Code a Welcome Email Template with MJML & Templating Language Read More »
In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value. Arguably, in today’s post-truth
Getting personal with SEO: how to use search behavior to transform your campaign Read More »
Everyone these days needs to be able to leverage email as an easy, low-cost way to market to the largest possible audience. Email is advantageous because it allows businesses to distribute their content anywhere, regardless of location, and especially for organizations that reply on print materials can erases printing and mailing costs. The only limit
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of
The evolution of search: succeeding in today’s digital ecosystem – part 2 Read More »
