How to grow your email list? OK, so… If you are here, it means that you have made the wise decision to use email as part of your marketing strategy. Very well. But how do you start? There is a fundamental thing that you are missing, which is an email list to send your communications […]
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When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times. Google’s Senior Vice President of Ads &
Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More Read More »
So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, we’ve got you covered. 😏 Right on cue, here’s “The best
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At the end of April 2018, the giant Google launched several new features for its email service Gmail. Of those, one in particular will be of interest to senders and recipients of marketing emails, such as newsletters. In addition to features such as Smart Reply, which offers the user suitable answers to received emails, the
Gmail Introduces New Feature: Automated Unsubscribe Read More »
The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and
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Let me tell you a short, sad story. This is my inbox: For months, I have tried to stop a brand from sending me these emails (we don’t do naming or shaming here). But every time I try to contact them, I get back an automated reply which says that my email failed to be
What is a Noreply Email Address? Why is it Bad for Marketing? Read More »
All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s an overview of the stats that caught our attention. Increasing digital media usage There has been a growth
Mary Meeker’s Report 2018: the internet trends to watch out for Read More »
If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means
How Email Can Make Up For Declining Organic Facebook Reach Read More »
It’s finally here! After several months of preparation, this week the General Data Protection Regulations (GDPR) finally comes into effect. This new European regulation will affect all companies, wherever their country of origin, and regulate the collection and processing of private data from European citizens. Methodology In order to make startups aware of their
Are Startups Ready for GDPR? We Look To The Numbers Read More »
At the time this article is being written, we are less than 10 days from the entry into force of the GDPR (General Data Protection Regulation) and you are certainly overwhelmed with information on this subject. For example, you may have already noticed that some measures need to be put in place, such as evaluating
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