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7 Ideas To Win At Digital Marketing During The World Cup 2018

No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2018 is under a month away, which means the world will be watching for a whole month. 32 countries and 64 matches. With so

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Which Colors are Best for Marketing Depends When Communicating

We all realize that colors can have different effects on our mood, and marketers have been using this in branding and advertising since the profession began. Just think about how we describe emotions using colors: feeling blue, seeing red, green with envy etc. Leveraging how colors can affect emotions is vital for the success of

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How To Plan An Effective Newsletter Strategy

Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationships between customers and companies. With this in mind, we have put together a blog series for you: “Newsletter Creation: A Step-By-Step Guide.” In this second part, we

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What is a Satellite Media Tour and Should Your Brand Do it?

A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world. Live Interviews are one of the most direct and cost effective ways of engaging with your core audiences wherever they may be in

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Unsubscribe Link – Why you need to include it in all marketing emails

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list – you’re probably so fed up to hear this, you’re bored to death. We get it.   The aim

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Your Quick Guide to New EU Data Protection Laws

In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place. The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive. It protects European Union customer data, in

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