Google algorithm updates can take your business from 0 to 100, literally and figuratively. For organizations with local content on their site or local listings on Google, changes to the local search algorithm can immediately affect the visibility and profitability of businesses far and wide. There are best practices to maintain and improve your local […]
How Google’s Algorithm Updates Affect Local SEO Read More »
At Mailjet we are always looking to improve our marketing efforts and to be up to date with the latest trends. Yes, admittedly we like to try to be the coolest kid on the block 😉. But to do this, we need to keep ourselves informed and we have to learn from others. That’s why
IntegratedLive 2017 – Key Marketing Trends Read More »
The end of the year is an exciting and stressful time of the year for us marketers. Exciting, because we all look forward to the holidays, giving and receiving presents, and embracing our creative side to try and come up with original campaigns. But, at the same time, it’s crazy stressful. So many things to
How to create beautiful holiday email campaigns using templates Read More »
Search “Double opt-in” in Google, and you’ll get over nine million hits! Clearly, a lot has been written on the subject. Nine million results, a large part of which are composed of questions like “Should I use a subscription confirmation?” and “Double opt-in or single opt-in?”…which leads us to believe that there is still a
Double Opt-In For Your Email Marketing Contact List Read More »
If we take a trip down memory lane (some of our lanes might be longer than others 😉), we might remember a parent telling us if we didn’t tidy our bedroom or help clean the dishes we’d end up on Santa’s naughty list and only find a lump of coal in our stocking. Let’s face
Email List Cleaning & Tips To Avoid The Spam folder Read More »
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market
Google Shopping: What do marketers need to know about the latest updates? Read More »
The majority of businesses execute their onboarding emails all wrong. But sending useless, nagging messages is even worse for your relationship with customers than doing nothing at all. Today, we will share with you the most important user onboarding practices and help you get ideas on where your own onboarding process may fall short or
How to Deliver the Best Customer Onboarding Email – Email Marketing – SMTP services Read More »
Take control of your transactional emails before Black Friday The holidays are a crucial time for your business. We might be approaching the most wonderful time of year (Santa Clauses everywhere, steaming mugs of eggnog…), but the holiday season is also a stressful time for e-retailers. That’s right, between Black Friday on November 24 and
Get Your Transactional Emails Right This Holiday Season With Real-Time Monitoring Read More »
Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for
What is keyword clustering, and who cares? (Hint: you should!) Read More »
Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with holiday decorations… and suddenly, you’re thinking to yourself “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to
Black Friday & Cyber Monday Email Marketing Campaigns Read More »
