All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do we do? In the age where consumer expectations are high, […]
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does
Pinterest moves into paid search: What you need to know Read More »
As our resident legal expert here at Mailjet, I set aside at least a full day each week to take care of our data privacy issues. I had put together a compliance roadmap of items to be handled before the year-end as part of the GDPR readiness plan. The next item on my to do
GDPR Journal: Privacy Matters. Really. – Email Marketing – SMTP services Read More »
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to
Killer demand gen strategy, Part 1: Personas and creative development Read More »
Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel that can boost your email marketing campaigns. Customers are increasingly ready to
Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Email Tricks For Your Halloween Campaigns Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way),
In case you missed my first post, I am documenting our GDPR compliance journey, from where I sit as an in-house attorney working for an EU and International SaaS company. Get up to speed by reading my first diary entry. Take your mind back… It’s the end of May – one year before the new
We gave you a sneak peek a couple of months ago, but now we’re finally here. The time has come to say goodbye to our beloved Send API version 3, and unveil our most improved version, v3.1! Over the past three years, our Send API has been doing a great job at routing all your
Send API 3.1 Reaches General Availability – Email Marketing – SMTP services Read More »
Twitter is under fire over a recent update of its terms of service. Users vented their anger over a particular clause introduced by the microblogging site which seems to suggest that Twitter will now have the right to republish any user content and make it available to other parties without giving any compensation to the original
Twitter’s Updated Terms of Service Spark Outrage Among Users Read More »
I’m Darine Fayed, (Head of Legal @Mailjet, attorney practicing for more than 14 years) and I write from a personal viewpoint of an in-house lawyer who, along with the rest of EU and international companies, is under the pressure of getting our company ready for GDPR before May 2018. New to GDPR and wondering if
