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What does Web 3.0 mean for search?

The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to […]

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New Google Search Features and Oddities: July 2017

The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date information about the search landscape. Here are the new Google search features that we spotted

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Whitelisting vs. Blacklisting for Programmatic Advertising

Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has

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The Myths Of Switching Email Service Provider – Email Marketing – SMTP services

“I no longer have a reliable Customer Success Manager.” “My current ESP is no longer investing in their email solution?!” “My Open Rate is declining, I’m not even sure my emails are landing in the Inbox.” “I can’t afford the switching costs or downtime incurred with switching to a new ESP.” We’ve all been there,

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What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine

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Infographic: Mailjet Celebrates World Emoji Day – Email Marketing – SMTP services

Back in 2015, we decided to practice what we preach (or since we’re French… drink our own Champagne) and start experimenting with our A/X testing strategy. We’ve tested NSFW (Not Safe For Work) phrases, swear words (albeit British slang – we’re not that rude), Schadenfreude (be honest, you’re guilty of it too), curiosity and, of

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