newsjack

The A-to-Z of Viral Marketing (+ Infographic)

We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. […]

How to Newsjack: A Guide for Content Marketers

Breaking News, Channel 5 News, competition, content marketers, Content Marketing Strategy, DiGiorno Pizza, Engagement, hashtags, how to newsjack, Kenneth Cole, Kit Kat, Latest News, newsjack, newsjacking, Newsrooms, Oreo, trending topic, Virgin Holidays, Wendy's / Good To SEO

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old

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