NFL

Doug Baldwin leaves football behind and advises us — and his critics — to just be better human beings – GeekWire

Doug Baldwin, ex-Seattle Seahawks wide receiver. (GeekWire Photo / Dan DeLong) Seattle Seahawks great Doug Baldwin has left behind the instant gratification and self worth that he associated with being a professional football player. Coming to terms with life and personal value away from his longtime career has been a struggle at times, and one […]

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Zebra Tech Tracking Technology Integrating Deep Into Sports and Business

“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Technologies CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would also work for basketball, ice hockey, and soccer. With

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Getting Your Super Bowl Email Strategy Right

We’re less than a month away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too). The Super Bowl, set for February 3rd this year, is one of those few days in the year where nearly everyone’s attention will be on one

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