niche marketing

There Are More Niche Markets Than Ever, and That’s a Great Opportunity for Your Business

Balkanization, Company Activities & Management, Company Strategy, Entrepreneurship, Marketing, niche marketing / Good To SEO

If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another. Weighing in on that debate is above my pay grade, but […]

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4 Strategies to Expand Your Business Reach Beyond Your Niche Market

Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty of niche marketing is that when you target a smaller, specialized group of consumers, you can enjoy healthy profit margins. However,