OTT is the Next Step in the Digital Revolution for Media Buyers

AdvertisingDay, BeetTV, CMOTrends, connected TV, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, DigitalTransformationTrends, DTC, EnterpriseMarketingNews, MarketingNews, MediaTransformationUpdate, MobileMarketingPro, Nicole Whitesel, OTT, Programmatic Advertising, Publicis Media, RetailMarketingPro /

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their […]

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