Nielsen

Audience Media Consumption Data: How To Improve Your Marketing

Activate Research, audio, eMarketer, GlobalWebIndex, Market Research Insights, Media, Nielsen, Salesforce, Smartphone, Statista, Tablet, video, Zenith Media / Good To SEO

Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to […]

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Radio Advertising: Should Your Business Try It?

Advertising, Marketing & PR, Nielsen, Radio Advertising, Radio: The Brand Multiplier, Sales & Marketing / Good To SEO

Here’s a mind-blowing stat: According to the latest ratings data from Nielsen, AM/FM radio reaches more people each week than any other medium in the U.S., including TV, smartphone videos, streaming radio, and podcasts. Overall, some 228.5 million consumers tune in to AM/FM radio at least once a week—more than the 203.8 million who use

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The Ultimate Guide To Celebrate Your Customers

Ann Handley, Chase Bank, Customer, Customer trust, Edelman Trust Barometer, Gary Vaynerchuk, Gini Dietrich, Jay Baer, Lee Odden, Nielsen, Oreo, Robert Caldini, Ron Tite, Sean Callahan, SEO BLOG, Tim Washer, Valentine's Day, WOM, word of mouth / Good To SEO

You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,

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