Nike’s new KD12 ‘YouTube’ shoe will go on sale Oct. 26. (Photo Credit: Nike) It has been a truly wild year for sneaker collaborations. From steady pop culture landmarks like Marvel and Star Wars collaborating with Adidas to the truly out-of-left-field collaborations Nike has done with Friends and SpongeBob SquarePants, the worlds of sneakers and […]
The Nike KD12 ‘YouTube’ Is the Weirdest Collab of 2019 Read More »
With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website
What We Can Learn from Nike’s $39B Marketing Strategy Read More »
Summer is sneaker season and the summer of 2019 didn’t disappoint. Nike dropped an already-legendary collaboration with Sacai that quickly became the definitive shoe of the summer. Adidas put out Marvel collab after Marvel collab, making great use of their license with one of the most recognizable pop culture brands in the world. And then
Nike’s Huarache sneakers originally launched in 1991 and now the company has announced their latest iteration. The new sneakers are the most futuristic yet and feature the awesome FitAdapt lacing system. And just to prove that we live in the future, that lacing system can be controlled not only via your phone, but by using
Nike Announces Adapt Huarache Shoes With FitAdapt Power-Lacing System Read More »
Nike Adapt Huarache (Photo Credit: Nike) Back in January, Nike unveiled the game-changing sneaker tech of the year: affordable and widely-available auto-lacing sneakers in the form of the Nike Adapt BB. Utilizing the same EARL auto-lacing tech that had been unveiled a couple of years prior (albeit with a much steeper price tag) it was
Nike Adds Self-Lacing Adapt Tech to Huarache Shoe Read More »
Nike Nike’s newest shoe is a modern take on a the classic Huarache sneaker with laces that can be controlled by Apple’s Siri. The Nike Adapt Huarache, which the company announced on Thursday, uses FitAdapt self-lacing technology that is paired with Apple’s Siri to tighten or loosen your laces. You can use either your Apple
Nike’s New Adapt Huarache Shoe Has Laces Controlled by Siri Read More »
Nike has unveiled a new pair of smart shoes that feature connectivity with the Apple Watch and Siri. The Adapt Huarache takes its namesake from the company’s popular 1991 Huarache line of shoes. Beyond sporting a contemporary, virtually branding-free design, the shoes also sport the Nike FitAdapt lacing system. Using a midfoot motor, this technology
Nike’s Huarache smart shoes feature Apple Watch and Siri controls Read More »
It’s monthly social media roundup time again and we’ve got campaigns from Nike, Sprite and Mastercard as well as updates from Instagram, Pinterest, LinkedIn and more. With no further ado let’s get into it… (Remember that Econsultancy subscribers can check out the Social Quarterly, as well as our Social Media Best Practice Guides) Pinterest further
The best social media stories & campaigns from June 2019 – Econsultancy Read More »
One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d
How to run a successful competitor-focused paid campaign Read More »
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started. (As always, don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) Nike celebrates women in its ‘Dream Crazier’ campaign Ahead of
The best social media stories & campaigns from February 2019 – Econsultancy Read More »
