Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond […]
DTC Brands Doing Incredible Numbers on Shopify, Says COO Read More »
To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more. Let’s dive in… Refuge publishes poems to highlight domestic abuse in Christmas campaign Read this poem from start to finish and it depicts a family’s happy festive
The best social stories & campaigns from December 2018 – Econsultancy Read More »
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its diverse
Enterprise marketing legend Seth Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand. On the other hand, he says, if Hyatt or
Seth Godin on The Difference Between a Logo and a Brand Read More »
Nike has created an amazing store in New York City that truly integrates the digital experience with physical retail. The worlds of physical and digital are not really separated for consumers the way we may have thought says Heidi O’Neil, the President Nike Direct. Clearly, brick and mortar retail is not dead, it’s just changing
Nike Makes the Integration of Digital and Physical Retail a Reality Read More »
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than
30 brands with excellent social media strategies Read More »
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving. The sheer size is audacious, 68,000 square feet, especially given that it is essentially ‘Nike ID’ (the
Nike’s new NYC store raises the bar for customized shopping experiences Read More »
Back in 2012, while everyone was too busy documenting their life on the three major social media platforms – Facebook, Twitter and Instagram – a new social media network emerged, which was based on a completely fresh concept: ephemeral content. A mobile-only app, Snapchat’s biggest differentiating factor is its emphasis on ‘disappearing’ content. Once users
Are You Doing Snapchat Right? 11 Tips for Businesses Read More »
NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per
18 Reasons Why Your Instagram Posts Fail (& What to Do About It) Read More »
