Nir Eyal

Addicted to Screens? That’s Really a You Problem

Addiction (Psychology), Books and Literature, Computer Monitors, Computers and the Internet, Harris, Mobile Applications, Nir Eyal, Social Media, Technology NEWS, Tristan /

Nir Eyal does not for a second regret writing Silicon Valley’s tech engagement how-to, “Hooked: How to Build Habit-Forming Products,” even as he now has a new book out on how to free ourselves of that same addiction. In his original manual for building enthralling smartphone apps, Mr. Eyal laid out the tricks “to subtly […]

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Content Marketing Newsletters: How To Increase Your Distribution

Ann Handley, Content marketing, Email, Hook Canvas, marketing AI, New York Times, newsletters, Nir Eyal, Parse.ly /

Are you surprised that content marketing newsletters can improve your distribution? You shouldn’t be. Why?Because social media platforms use email newsletters to get you to return. And so do news media. Unlike marketers, the news media have done content creation and distribution for centuries.  But, like you, they now face the challenge of getting distracted

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