Nissan

Six automotive marketing campaigns to get your creative motor running – Econsultancy

Automotive marketing campaigns have come a long way from winding roads and glamorous locations. With today’s discerning consumers increasingly interested in technology and innovation, automotive brands need to do more than put a celebrity behind the wheel in order to impress. With this in mind, here are six automotive campaigns from the past few years […]

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No CEO is Immune to CEO Disease

Former GM vice chairman Bob Lutz commenting on Nissan’s Carlos Ghosn arrest says that no CEO is immune to CEO disease. He said that he’s surprised at this, but in a way not too surprised. “Carlos is also extremely aware of his own capabilities and his own importance and that type of personality can slip

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Renault Investing Heavily in the Mobility Revolution

The world’s leading automotive alliance, Renault-Nissan-Mitsubishi, is spending a billion dollars over the next five years investing in technology-focused mobility startups.  François Dossa, Head of Alliance Ventures, a strategic venture capital fund of the company, says that they want to invest money in the new technologies that will make the mobility of the future and

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