I have been slow to adopt videos to showcase my decór products. But opportunity knocked when I met a venue manager at an industry gathering last year who was planning to open a new location in mid-2018. We discussed how he would promote the new venue. We also discussed my lack of video content, how […]
Event management contest helps students (and my business) Read More »
Many online retailers unintentionally train consumers to expect discounts. Clothing stores are amongst the worst offenders. Constant discounting makes full-price shoppers believe they’re being overcharged. They often won’t shop until the next sale, which leads to a vicious cycle. It is a rare company that doesn’t get asked for discounts. And it’s a rare business
On the third anniversary (23 April 2018) of the launch of My Wedding Decor, I decided to merge this website into My Event Decor. Only a month after deciding to offer only one newsletter per website (https://www.practicalecommerce.com/newsletter-frustrations-result-new-target-audience), it has become clear I need to merge, and then focus my energy on My Event Decor. Product
Last month I noticed declining subscriptions across my three email newsletters. To offset the reduction, I decided to revise my signup popup box. I’ve used popup discount offers on other retailers’ websites. So I decided to do the same on mine: offer a discount to new email subscribers. I asked my developer to revise the
Newsletter frustrations result in new target audience Read More »
Now that My Event Décor has been live for 12 months, it’s time to compare its key performance indicators against the first year of My Wedding Décor. Sales growth Both My Event Décor and My Wedding Décor took several weeks to obtain the first online sale — the former recorded its first online sale within
Comparing KPIs for 2 websites in first year of trading Read More »
When I met my English husband-to-be seven years ago, he had relocated to Melbourne, Australia. At the time, I lived in Sydney, roughly 540 miles (870 km) north of Melbourne. My mother lived on the Gold Coast, in Queensland, 540 miles (840 km) north of Sydney. On moving to Melbourne, I was easily able to
The Black Friday-Cyber Monday sales phenomenon is beginning to make an impact online and in brick-and-mortar stores, in Australia. Five years ago, inspired by the U.S. Cyber Monday sales, Click Frenzy was launched in Australia with a wide range of online deals and exclusive offers from participating retailers. Launched in 2012 in the week after
Why can’t Australians purchase gift cards from U.S. merchants? Read More »
Since launching the first of my two décor websites in April 2015, and the second in January 2017, I’ve learnt a few tactics that have helped my businesses make more money. In this post, I’ll describe six of them. Give customers what they want. The first purchase order I received on My Wedding Décor, within
How do you position your ecommerce products and services? Are your items, on average, more expensive than your competitors? Do you offer high-end, custom products that shoppers can’t find elsewhere? Or do you offer discounts, packages, or bulk purchases? They create an entirely different positioning for your ecommerce site as a place to get a
Avoid ‘saving money’ content if you want higher-end clients Read More »
Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with 80 wedding décor items, a few product categories, and eight themes — from beach to vintage. Most of my products were balloons, centerpieces, lighting,
