Nurturing

How Sales-Marketing Alignment Results in Better Lead Nurturing

b2b, Lead Management, Lead Nurturing, Modern B2B Marketing, Modern Marketing, Nurturing, Sales Marketing Alignment / Good To SEO

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great […]

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5 Common Mistakes that Destroy a Drip Campaign

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest