Offer and message development

The AIDA Model | Smart Insights

Digital Marketing Strategy Framework, marketing models, Offer and message development / Good To SEO

Examples and Tips for using AIDA in the real world The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful, perhaps since we apply it daily whether consciously or subconsciously when we’re thinking how to make our marketing communications effective. What is the AIDA model? The […]

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Five top tips to help marketers reach educators

Each teacher is a gateway to hundreds of pupils and parents. Here’s how to reach them. It may be the start of summer, but it’s back-to-school season for marketers. What do I mean by that? I’m not talking about today’s marketers needing additional education (though some of them would certainly like it). I’m talking about business opportunity. Earning and Learning