Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for […]
We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based,
How to Make Your Live Video a Guaranteed Success Read More »
Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands. Until recently, though, Vietnam was in the digital ‘dark ages’. According to World Bank figures, as recently as 10 years ago a mere 25% of the country
How marketers in Vietnam are facing the omnichannel challenge – Econsultancy Read More »
If you’re in a position where your business is pretty successful and you’re ready to take it to the next tier, you need to scale up your marketing. But how? The best way to level up your business is to set yourself apart by doing something your competitors aren’t doing. My content marketing advice? Stop creating
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.
Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO Read More »
Today, I’m going to talk about seven content marketing hacks that will crush it in 2019. Content Marketing Hack #1 – The Skyscraper Method I’ve talked about the art of the skyscraper technique, which was developed by Brian Dean of Backlinko back in 2015. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content
7 Content Marketing Hacks That’ll Crush it in 2019 Read More »
Nowadays there’s so much attention coming from all these different sources and so many things vying for your attention, right? How can a content producer keep up? When I watch Netflix, sometimes I’ll take out my phone and start watching YouTube videos…then all of a sudden I’m watching an Instagram video. And if you have
The #1 Marketing Strategy for 2019: The Content Sprout Method Read More »
Photo by freestocks.org on Unsplash Don’t get left behind. Luxury retailers need to understand the latest trends to succeed in 2019… With online sales of luxury brands expected to reach $70 billion globally by 2025. Transitioning from a physical store to positioning a luxury brand online is key for growth from 2019 onwards. And, digital
6 Trends That Will Define Luxury eCommerce in 2019 Read More »
In today’s digital era, businesses have never been more able to connect with their customers – both locally and all over the world. And this holiday season, 34% of consumers say they plan to spend more than they did last year; 36% plan to spend more online, according to research by Qriously. So what can your
7 Holiday Marketing Strategies to Increase Sales this Season Read More »
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through. In order to stand out, marketers are increasingly recognising the benefits of a customer-first approach, where the main goal (above
Why marketers are struggling to execute a customer-first approach Read More »
