Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – […]
3 Steps to Create a More Effective Reputation Management Strategy Read More »
Malaysia is a large and often overlooked market in Southeast Asia. Malaysia has 20 million online consumers and its GDP per capita (US$29,100) is one of the highest in the region. Yet, ecommerce activity is relatively low in the country, only accounting for 2.7% of GDP. So, what are brands doing in Malaysia to engage
Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more
LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts Read More »
In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country. Recent data from Statista shows that Thailand has a much bigger online population (40 million) than neighboring Malaysia (20 million) and Singapore (4 million) but it’s much smaller than nearby Indonesia (147m). And the average amount each Thai person spends online (average revenue per
The state of omnichannel marketing in Thailand – Econsultancy Read More »
According to recent surveys, Internet users in the Philippines spend more time online than those in any other country. Earlier this year, The Guardian reported that Filipino netizens spent an average of 10 hours and two minutes online every day, nearly 50% longer than the average internet user, globally, who spent 6.5 hours online daily.
Are marketers in the Philippines facing the omnichannel challenge? – Econsultancy Read More »
Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search,
Indonesia is, by some margin, the largest country in Southeast Asia. In fact, with nearly 270 million people it’s the fourth most-populous country in the world. Indonesia also has a population ‘pyramid’ which gets B2C marketers excited. More than half of its population is under 30 and the country has a rapidly growing middle class.
Trends, ambitions and frustrations – Econsultancy Read More »
When it comes to marketing, brands have a seemingly never-ending list of strategies and channels to choose from. Trends are ever-shifting and new articles come out weekly about the importance of embracing every available platform, strategy and tactic RIGHT NOW. A good marketing strategy is a multichannel marketing strategy, right? It’s easy to see the
Overwhelmed by All the New Marketing Tactics? Do This Instead Read More »
Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours. While located in Southeast Asia, Singapore is often regarded as quite different from other countries in the region. As an island nation with a
The state of omnichannel marketing in Singapore – Econsultancy Read More »
If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
