Once your business makes a sale, your job is far from over. If you want to establish long-term success, you have to continue selling to those customers over and over again. Small Business Trends spoke with Jamie Domenici, global Vice President of Customer Adoption and marketing for Salesforce at the recent Dreamforce conference in San […]
The Importance of Selling to Your Existing Customers Read More »
There are tons of tech tools out there that can help your small business. But adopting all of that new technology at once can be overwhelming and potentially lead to a loss of productivity. Instead, it can be more beneficial to take small steps. Small Business Trends caught up with Rebekah King, director of marketing
Why Your Small Business Should Adopt New Technology Bit by Bit Read More »
Cybersecurity is a major concern for today’s small businesses. But that doesn’t mean that all small businesses have to approach cybersecurity in the same way. Small Business Trends caught up with Michael Kaisser of the National Cyber Security Alliance at Nasdaq MarketSite in New York City’s Times Square to discuss how small businesses can make
The Importance of Cybersecurity in Your Small Business Read More »
Starting a small business doesn’t mean you have to start with a small idea. In fact, starting with a big idea can actually lead to more success than going with a series of smaller steps or goals. Small Business Trends spoke with Hadi Partovi of Code.org about this subject at Dreamforce 2017 in San Francisco.
The Power of the Team When Starting Your Business Read More »
More than half of small businesses have not built a credit score. And that can be a major problem when those businesses seek out financing to grow their business. Small Business Trends recently sat down with Rania Succar, head of QuickBooks Capital, to discuss the importance of business credit scores and planning ahead for financing
Why Your Business Credit Score Matters When Applying for a Small Business Loan Read More »
Managing influencer marketing campaigns doesn’t have to be complicated. In fact, a new trend of one stop shops for influencer marketing could make the process a whole lot easier for brands. Small Business Trends spoke with Neil Henderson and Marco Pimentel of Assembly at the recent Influencer Marketing Days conference in New York City’s Times
The Trend of One Stop Shops in Influencer Marketing Read More »
If you have an ecommerce business, you might want to consider utilizing influencer marketing to increase brand awareness and advocacy. In fact, experts believe that influencer marketing is the next big trend within the ecommerce marketing space. Small Business Trends recently caught up with Katie Manley, Rhiona Sullivan and Courtney Sneed of Pepperjam at Influencer
When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of
The Challenge of Making Sure Your Influencer’s Followers Are Human Read More »
Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking
The Importance of Data in Influencer Marketing Campaigns Read More »
Influencers sometimes get caught up in trying to appear perfect to their audiences. But being authentic and kind can be more important than that. Small Business Trends spoke with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong
The Power of the Authentic Message in Influencer Marketing Read More »
